Digital Marketing- Interview Questions Please enable JavaScript in your browser to complete this form. – Step 1 of 3Your Name *Your Designation *Candidate Name *Interview Code *NextBuilding rapportHR should Introduce him/herself with designationAsk the candidate- How are you doing?Tell me about yourself!What are the types of Keyword Matching available in Google Ads?Broad match, phrase match, exact match, and negative matchWhat are some of the reasons as to why your ads could have been rejected?Prohibited or restricted categories, policy violation, etc.What are the different kinds of bidding available in Google Ads?Maximize clicks. Goal: Increase site visits Target search page location Target outranking share Target cost-per-acquisition (CPA) Enhanced cost-per-click (ECPC) Target return on ad spend (ROAS) Maximize conversionsWhat are some automatic bidding strategies?A bid strategy that automatically sets bids for your ads based on that ad’s likelihood to result in a click or conversion. Maximize clicks, Target impression share, Target CPA, Target ROAS, Maximize conversions, Maximize conversion valueWhat is the quality score in Google Ads? How it’s calculated?Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a user’s search. Landing page experience: How relevant and useful your landing page is to people who click your ad.What are the types of Facebook ads?Image ads. Image ads are Facebook’s most basic ad format Video ads Carousel ads Instant Experience ads Collection ads Lead ads Slideshow ads Stories adsHow can you perform A/B testing on your ads?What can you do to improve your conversion rates?Add a pop-up to your site Remove unnecessary form fields Add testimonials, reviews, and logos Remove distractions Make the initial step really easy Add a third-party signup service Strengthen your CTA copy Add live chat to your site Try another offer Offer a money-back guarantee Add a countdown timer Add a point of purchase upsell A/B test your headlinesWhat Key Performance Indicators (KPIs) do you use in social media reporting?Conversion Rate, Quality Score, CTR, Link Clicks etc.What is conversion rate optimization?In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.Name some ad extensions for Google ad?Google Ads manual extensions include: 1. Sitelink extensions 2. Callout extensions 3. Structured snippet extensions 4. Image extensions 5. Call extensions 6. Lead form extensions 7. Location extensions 8. Affiliate location extensions 9. Price extensions 10. App extensions 11. Promotion extensionsName some Google Ads automated extensions:Dynamic sitelinks Dynamic callouts Dynamic structured snippets Seller ratings Longer ad headlines Automated app extensions Automated location extensions Dynamic image extensionsWhat is traffic sculpting?What are the different ad formats available on Google Ads?Text Responsive Image App promotion ads Video Shopping ads Call-only adsDo you know how to use GTM?NoExpertIntermediateSound KnowledgeDo you know how to use Google Analytics?NoExpertIntermediateSound KnowledgeDo you know how to use Facebook events manager?NoExpertIntermediateSound KnowledgeDo you know how to setup Facebook pixel?NoExpertIntermediateSound KnowledgeHow good are you with Social media ads?NoExpertIntermediateSound KnowledgeHow good are you with PPC ads?NoExpertIntermediateSound KnowledgeNextHow would your coworkers describe you?How would your boss describe you?What would you do if you were accepted for this position?If you could have a superpower, what would it be?If you were an animal, what type would you be and why?What other organizations have you applied to?Why did you choose Digital marketing field as your career?Describe any previous experience. What did you like and dislike about it (University or Work experience)?Why are you leaving your current job OR leave your previous job?What made you apply for this post?What is your 5 year or future plan? Are you looking for govt jobs?What is your expectation from our organization?How long do you think you will be working for us if you are hired?What do you do in your free time? Any hobbies?What is your salary expectation?What is the salary offered?Does candidate seems to be interested in the salary offered?YesNoMay beWhat is the expected joining date if you get hired?Do you have any questions for me?For interviewer- Explain the below expectations to the candidate!Job timingsWeekly off’sPaid off’sRate the candidate on a scale of 5 *Rate 1 out of 5Rate 2 out of 5Rate 3 out of 5Rate 4 out of 5Rate 5 out of 5Communication fluency- English! *ExcellentGoodAverageNilCommunication fluency- Hindi! *ExcellentGoodAverageNilHired? *YesNoMay beNotes about the candidates performance!Any Comments?Submit
